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An installment of The New Paper

It’s not news that newspapers have had difficulties for some time now getting readers, and the deficit of readers has made it difficult for many advertisers to justify buying space for their ads in the paper. Decreasing revenues, in turn, makes it difficult for publishers to find the money to…


An installment of The New Paper

In previous installments I’ve talked about the ‘overwatch’ as the key to success for a local newspaper, showing the entire community that it is keeping an eye on everything important to everyone. In early 2019 the Washington Post adopted the motto, “Democracy dies in darkness.” Well, the overwatch turns the…


When I was a kid, long ago, people read the local newspaper. And by ‘people,’ I mean everyone. Something on the order of every household in the nation read the local paper, even people who didn’t read the paper themselves were talking over local news with people who did.

But…


An installment of The New Paper

In order for your newspaper to have a thriving circulation and healthy balance sheets, you need to provide your readers essential information on all the things of importance in their lives. We have discussed this in prior installments, and we will do so in great depth and detail in the…


An installment of The New Paper

So, in order to serve your community, build a thriving circulation and have financial success, you need to keep an eye on all the things important to the lives of the people in your area — and make sure the people know you’re doing it, doing it right and doing…


An installment of The New Paper

The numbers are really in-your-face clear: by a large majority, people do not care enough about what is in their local newspaper to bother to buy it. …


An installment of The New Paper

The decades-long decline in newspaper circulation — from very few people not reading or discussing the daily local newspaper in the 1950’s and 60’s, to only a small fraction of the people bothering to read a paper at all — is, on the one hand, pretty depressing. People are not…


An installment of The New Paper

Strange at it may seem, not a lot of people bother reading or watching the news. When I was a little kid, newspapers sold 60,000,000 copies a day to a nation of 180,000,000 people. That’s one paper for every three people. Today, the roughly 330,000,000 people in the United States…


The story was big on all the news programs as soon as the Supreme Court released its opinion: states can collect sales tax from online purchases! And like usual with Supreme Court decisions, the decision was reduced to a question of winners (brick-and-mortar stores) and losers (web-based stores).

But there…


So, I understand you’ve decided Amazon needs to build a new headquarters complex, somewhere, which will eventually be the workspace for some 50,000 new staff. The idea certainly had a happy reception, with cities all over the country offering sites up — along with property tax breaks, infrastructure support and…

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Learned in the Army to provide information that is thorough, accurate, meaningful and useful — and what happens when you don’t.

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